Phon is a conceptual writer, thinker and doer.
He’s worked at some of Australia’s leading advertising and digital agencies, helping brands tell more interesting stories. Along the way, he has done everything from integrated campaigns, social, digital and even old school comms like radio and press.
But his true passion lies in making content that people truly connect with—from interactive music videos and branded experiences, to ephemeral content for social media. He loves creating work that has a touch of personality and fun, something that’s more evident in his random side projects like 30 Days Of Mundane (a social experiment to negate the fakeness of Instagram) and Hey Girl Tony Abbott (a meme he created during the 2013 elections). He's also a keen fisherman and has a fishing site called The Weekend Angle.
Phon is available for freelance work and other interesting creative opportunities.
Like to know more? You should get in touch.
Copywriting, integrated ideas, branded and social content, digital advertising.
Y&R, Cummins & Partners, SapientNitro, MRM (McCann), Lowe Sydney and more.
Webbys, D&AD, AWARD, ADMA and more.