Rebrand: Huon Salmon
Working with creative agency The Thrills, I helped reposition and rebrand Tasmania’s top salmon producer as the premium choice for seafood lovers. Salmon that’s oceans ahead of their rivals.
Brand narrative.
“At Huon, everything we do is oceans ahead. Since 1986, we’ve been leading the way through innovation in aquaculture. But excellence never stands still. In our journey for the finest quality, we aim for the high seas, not just the easy path. We call this the Huon way.
It’s why, after all of these years, our salmon is still oceans ahead of the rest.”
Huon.
Oceans Ahead. Always.
